Successful entrepreneurship truly begins on the inside and ultimately manifests itself as an appropriate personal expression on the outside. It is truly proof of this post’s title: do what you love and the money will follow. Unfortunately, when we are unduly influenced by other people’s opinions and supposed hot business opportunities we make grave mistakes. Decisions based on greater personal insight will invariably lead to better and more fulfilling results. And the reason is simple: they are truly “our” choices. The Focus Program for Emerging Entrepreneurs is designed to help prospective entrepreneurs gain insight about themselves for the specific purpose of better personal planning.
Note that because there is not enough depth of personnel in most small businesses to avoid each required task, entrepreneurs must have at least a working knowledge of the full range of functions within their venture. Therefore, it is critical that the business owner have a deep fondness for their business. This attachment promotes eagerness to know, protect and nurture the operation. It is the successful entrepreneur’s heartfelt fondness for the business that energizes them to work joyfully at any aspect of the business. Successful entrepreneurs embrace the whole business and take pride in each task associated with it as more a labor of love than an exasperating chore. Do what you love and the money will follow.