Entrepreneur, Know Thyself

Know Your Entrepreneurial Self


For those seeking self-employment, the phase ‘Entrepreneur, Know Thyself’ is as critical to success as breathing is to life. The two most important questions that all entrepreneurs should first answer are: Should I really be self-employed? And if so, what type of business best suits who I am? After years of consulting with literally hundreds of prospective entrepreneurs a pattern among successful business owners became obvious. Those who did well had some type of personal identity with their ventures. In other words, successful entrepreneurs fit well with their businesses. They blended with their ventures in what seemed to be a natural extension of who they were as a person. That insight led to the developed of a system to help people understand their entrepreneurial selves.

“THE FOCUS PROGRAM FOR EMERGING ENTREPRENEURS” is a creative and powerful method for emerging entrepreneurs to complete a needed analysis of themselves BEFORE starting a business.  That self-analysis should always be the first step in any entrepreneurial journey. But unfortunately it is business planning and financing that are usually center stage. Far too many business owners begin to consider their fit with a chosen business after starting a venture, not before. Getting to know our entrepreneurial selves post start-up is illogical and it’s also too late!

For over three decades we have been counselor to new and existing business owners. Of all the problems associated with the stories of failed and failing entrepreneurs, the most common one of all, after careful analysis, has been poor focus and poor choices in the types of ventures chosen.  Too many entrepreneurs make big decisions based on business calculations and do not consider themselves, the person behind the decisions, in the equation. The result is often disappointment, upset, and failure. Only by considering what types of ventures best suit our entrepreneurial style, can we make logical self-employment decisions.

Entrepreneurs generally lead a more demanding and solitary life than other career tracks and as a result, are often left alone to solve business problems. Running a business is challenging enough be itself, but choosing the wrong type of business, a business that does not suit the individual, drastically compounds the amount of problem solving to be done. Poor choices at the beginning of a business venture usually end in a dysfunctional and/or failed effort down the road.  On the other hand, entrepreneurs who clearly state personal and business goals that are congruent with who they are, tend to find the personal and business success they seek.

As with life choices in general, great entrepreneurial experiences begin with a clear and accurate knowledge of what will compliment our God given skills and logical needs.  In too many cases the hype surrounding “hot” business opportunities and blind promises of instant income cloud the aspiring entrepreneur’s judgment.  Of course knowing the viability of as business concept is necessary, but it should be determined only AFTER ones entrepreneurial identity is known. If you seek self-employment then follow this advice: Entrepreneur, Know Thyself’.