Franchise Consultant Expertise – Three Critical Functions
1. New & Emerging Franchisors Should Expect Expert Consulting
Franchising a business is complicated and demands expertise. Commit to researching and finding a resource that fits both you and your business.
- Most franchise development consultants are great salespeople. Magically, you and your concept will be deemed perfect for franchising. Really? Without real analysis?
- Boilerplate consulting is about paperwork, not the education needed to be a franchisor.
- Our approach is simple. “How would we want to be treated if franchising a business?“
Our insistence on truthful franchise feasibility stands alone. Many consultants now copy our format by talking about feasibility, but listen closely., it’s still sales.
Client endorsements reflect how we operate. We’ve never encouraged a person to franchise a business, but we’ve advised many not to do so.
2. A Expert Franchise Consultant Protects Franchise Buyers, Not Sell Them A Franchise
If you’re thinking about buying a franchise and see the words ‘free franchise consulting’, that means franchise broker, not a franchise consultant. The goal is to earn a commission.
We’re not salespeople. We’ve never sold a franchise or accepted a referral fee or commission from a franchisor. Clients pay us for serious franchise due diligence.
3. An Expert In Franchising Mentors Franchisors
Franchisors and franchisees have conflicts that can lead to litigation. Those relationship issues are problematic and addressing them quickly is the best policy. Our role as franchise best practices consultants is to listen, analyze and get to the heart of a problem. Try to avoid lawsuits.