Franchising is Truly a Jungle. Choose a Guide Who Knows the Way.

Franchising a business is really a difficult journey on many levels. Therefore, it requires insight, savvy, a good model, and certainly good guidance. Here you’ll find an approach to franchising a business that is unparalleled in the industry. That means our first concern is whether or not a prospective franchisor should even take the journey. So, the first question we ask is this.

Should YOU Franchise YOUR Business?

We ask a lot of questions. If you don’t fit the bill after a series of questions we’ll both know you need to rethink franchising. If a supposed consultant is selling rather than asking lots of questions, then stop kidding yourself. Never let anyone talk you into franchising a business.

Franchising a business requires knowledge and skills.

Franchising a business is truly a jungle.

Franchising a business is like constructing a jigsaw puzzle. Hence, all the pieces must be present and they all must fit together perfectly.

Demand a truthful feasibility study focused on facts.

We were THE FIRST CONSULTANCY EVER to insist on franchise feasibility while others were (and still are) selling prospects on the idea of franchising so that they could earn a fee. Now, as is the case with so many of our methods, others imitate us in calling for feasibility. But when you look closely, they are still in a sales mode. The difference between honest feasibility and salesmanship is always evident. We have never told a client to franchise a business, but we have often advised against it. Always question whether you are being sold on franchising or if are you being presented with facts.

The decision to franchise a business is a big deal, so take your time.  

Serious prospective franchisors appreciate our thoughtful approach to decision making. While we don’t encourage franchising a business, we’re not afraid to advise against it if there are good reasons. Prospective franchisors are influenced by encouragement and that can be a problem. Read this article

The failure rate for franchisors is extremely high. Give yourself every chance to be successful.

The Franchise Disclosure Document (FDD)

Specific legal documents are required to comply with federal and state laws. While many franchisors dislike this part of the business, we see the FDD as the backbone of the franchisor’s statement. We teach you how to use it to your advantage.

Your job is to mentor your franchisees. Our job is to mentor you.

If you’re spending time alone wrestling with problems that can be solved with a mentor then you’re doing yourself and your franchisees a disservice. Here you’ll have a friend who knows you and your business so you can sleep at night.

How to make a comeback after franchising a business. 

Franchisors stall for many reasons including concept, planning, services and relationships. If you’re fighting fires you cannot focus on planning and growth. (Your franchisees can be successful if you’re successful. Don’t let them down.) There are three choices when things are bad: jump ship, ride it down, or solve the problem. If you call us, we’ll evaluate the problem and help you create a new plan.

Franchising a business demands strong relationships.

One of the worst illnesses for a healthy concept is the onset of hard feelings between franchisor and franchisees. To heal this problem you must first find calm and neutral ground where people can begin to talk. We understand Franchise Relationships. If you’re suffering with bad franchise relationships, you know it’s a nightmare. We can probably improve the situation.


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