Franchising a Business Requires Excellent Navigation

Franchising a business requires expert navigation.

Franchising a Business begins with an honest assessment of all the elements

Franchising a business demands expert analysis of both the business and the people behind it. Unfortunately, many owners are encouraged to franchise rather than explore every aspect of the operation before moving forward. A long lasting and respected franchise brand is not possible if quality is not the foremost concern.

Don’t rush! To successfully franchise a business, all the pieces must be present and aligned. 

Franchising a business must include an honest feasibility study

Before franchising a business a serious feasibility study should be insisted upon. In too many cases a feasibility study is glossed over in the excitement of franchising, but it’s a mistake. In other cases, a consultant can twist feasibility into nothing more than a pitch to encourage franchising your business.  If you sense that a consultant is talking about franchise feasibility but not delivering an honest assessment, then run like hell to another adviser. Smart business people will see the difference between honest franchise feasibility and salesmanship. Note: Bibby Group has never said ‘franchise your business’. A consultant should mentor until ownership sees all sides and can make an informed decision. Make an honest assessment before franchising your business.

And one last warning: successful entrepreneurs too often believe their success in business means they have the skills to successfully franchise. That’s not true. Franchising a business is filled with traps and pitfalls. Just because a person is successful in business does not mean they are adept at franchising a business. The reasons are many and have nothing to do with the person’s skill in business. Franchise feasibility is a time to uncover the traps and pitfalls.

Any business can be franchised, but often it’s NOT a good idea

Serious prospective franchisors appreciate our thoughtful approach to decision making. While we don’t encourage franchising a business, we are not afraid to advise against it if there are reasons to do so. Choose a consultant who is interested in YOU not just a fee. It’s important to understand that prospective franchisors can be blindsided by certain types of encouragement. Read this article. If you’re thinking of franchising a business you’ll shake your head in agreement while reading.

These client endorsements on the subject are testament to our concern and our approach. After careful study you alone should make the decision whether or not to franchise.  Then it’s time to plan. Your plan must be excellent or the loss of time, money and energy will overwhelm you and you will quit.

Franchising a business demands proper structure and organization

Organization and paperwork are important to all businesses and franchising is no different. The pieces must fit together perfectly. Know that not every employee is a good match for a franchise organization. We’ll help you understand the kind of talent you need to avoid relationship problems in the future.

The Franchise Disclosure Document (FDD)

Specific legal documents are required to comply with federal and state laws. While many franchisors dislike this part of the business, we see the FDD as the backbone of the franchisor’s statement. You need an attorney who is an expert in franchising. Insist on that. It’s a complicated field.

Building the franchise network

When franchising a business, you reach your potential through the right mix of strategy, operations, marketing, training, support, relationships, and legal structure. Only when these elements are melded together will your franchise network grow and be strong. We will help you develop the best practices possible with these goals in mind.

New franchisors require mentoring as do franchisees

Successful franchising requires a great deal of problem solving after the launch. If you’re spending time wrestling with problems that a mentor could help solve then you are doing yourself and your franchisees a disservice. We’ll provide expert counsel so that you can sleep at night. Your franchisees need you for training and support in order to succeed. You need support as well. Our job is to provide that. You’ll have a friend who knows you and your business. One who has already been where you plan to go.

Making a comeback after franchising a business

Many new franchises stall and they do so for many reasons. Age, planning, services, relationships and litigation are just a few. If management is fighting fires it is not able to focus on planning. There are three choices when things are bad: jump ship, ride it down, or solve the problem with a new plan. If you choose the last option, we can help. We’ll do the triage, stop the bleeding and work out a new plan. This demands absolute commitment, but if you’re up to the task we’ll be there.

Franchising a business demands strong relationships

Franchising can be hard on relationships.  To say differently is a lie. One of the worst illnesses for a healthy concept is the onset of hard feelings. To fix the problem calm must prevail and neutral ground has to be found where the parties can meet. We understand relationship counseling. Read this article on Franchise Relationships. Our message is cooperation not litigation. We are experts at analyzing franchise problems and we are a good alternative to litigation. If you are already franchising and are suffering bad relationships, you know it’s a nightmare. We can probably improve the situation if  you are honest and willing.

Contact us with your questions about franchising a business.

 Straight Talk or Salesmanship – Which do You Prefer?


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