Franchising is a Jungle. This is Your Survival Guide.
For over 30 years we have established benchmarks for consulting and critical thinking on franchising. Our reputation is impeccable.
If you’re franchising a business, buying a franchise or looking for analysis of franchise issues, here you’ll find straight-forward, expert consultants and no hype. Read through the site and you’ll know it.
We begin with a realistic feasibility study of franchising a business and end with both the proper launch of the franchise and ownership understanding how to be a franchisor.
We are not brokers. We don’t sell franchises. We help and protect buyers as they decide which, if any, franchise makes sense. Our unique system results in better, more informed decisions.
Our franchise articles come from years of thought given to complex franchise issues. There are no time-wasting sales pitches, just useful information born of observation and practice.
Our Franchise Blog addresses important franchising issues as well as Q&A exchanges with our readers. If a question we receive is of general interest, we’ll be glad to publish it on our blog.