Franchising is a Jungle. This is Your Survival Guide.

For over 30 years we have established benchmarks for consulting and critical thinking on franchising. Our reputation is impeccable.

Franchise Consultants

If you’re franchising a business, buying a franchise or looking for analysis of franchise issues, here you’ll find straight-forward, expert consultants and no hype. Read through the site and you’ll know it.

Franchising a Business

Quality franchising is all about preparation. We have a measured approach that begins with the feasibility of franchising and ends with the proper launch of a franchise and you knowing your role as a franchisor.

Buying a Franchise

We don’t represent franchisors or accept commissions. We protect buyers deciding which, if any, franchise they might purchase. With our unique due diligence system you’ll make better, more informed decisions.

Franchise Articles

Our franchise articles come from many years of thoughtful reflection on complex franchise issues. There are no time-wasting sales pitches, just useful information born of observation and practice.


The Focus Program for Emerging Entrepreneurs is a breakthrough system for answering two critical questions. Should I really own my own business, and if so, what type of business environment should it be?

Franchise Blog

Our Franchise Blog addresses important franchising issues as well as Q&A exchanges with our readers. If a question we receive is of general interest, we’ll be glad to publish it on our blog.

Franchising is a jungle. Get competent guidance.