Expert Franchise Consultants Who Have Built an Impeccable Reputation
Consultants for Franchising a Business
Franchise consultants have different functions. Let’s first deal with bringing new concepts to market.
In this group, you’ll find two overwhelmingly popular approaches. First, you have the very enthusiastic consultant who does their best to convince you to franchise your business. It always turns out that you and your concept are both perfect for franchising. Watch out! The consultant receives a large fee, but the new franchiser can find themselves in a mess. The reason is simple. The concept is not fit for franchising. Or the person is not fit for franchising. And often, it’s both.
Next, you’ll find a boilerplate approach that moves the process quickly and mechanically. Hence, the process is rushed. This approach is straight forward and repetitive for the consultant, but it leaves the new franchisor not knowing how to perform their new role. They are not prepared to develop a franchise system. Frankly, approaches one and two are generally combined.
A third approach is bringing a concept to market followed by the consultant signing on to sell franchises. That’s a whole different discussion.
Our Long Established Approach to Franchising a Business
The methods we created over 30 years ago for franchising a business were born of one simple question: “How would we want to be treated if we were franchising a business?”
Our insistence on truthful franchise feasibility stands alone. While many franchise consultants have copied our language concerning the need for feasibility, their findings don’t change. Somehow their feasibility studies lead to the conclusion that franchising is a wise choice for you. Look for performance, not talk. Always ask yourself this question: “Am I being counseled or am I being charmed?”
In addition, we pay attention to concepts as well as the people behind them and as a result, have never encouraged a prospective client to franchise. We continue to ask questions until a prospect feels they should or should not franchise a business. That decision belongs to the potential franchiser, period. Frankly, if our goal was to just build new franchise companies, that would be an easy path to follow. Why don’t we do it? Because we don’t feel good about it. Our client endorsements reflect a devotion to this approach. We are not simply consultants, we are mentors in everything we do.
Franchise Consultants for Buying a Franchising
If you’re thinking about buying a franchise and see the words ‘free franchise consulting’ you’ll be dealing with a broker, not a consultant dedicated to your needs and safety. Regardless of the explanation they give about their services, they have one goal in mind. That is for you to buy a franchise from a franchiser that will pay them a commission or a fee.
We are not brokers or salespeople and we have never accepted a referral fee or sales commission from a franchiser. Our clients pay for serious mentoring and franchise due diligence on their behalf. Because we work on behalf of our clients, as any consultant should be, we are 100% loyal to them and their best interests. We have no sales or commission relationship with the franchiser. It’s a deceitful practice for brokers and salespeople to label themselves ‘franchise consultants.’ They’re not. They are salespeople with a vested interest in you buying a franchise that results in a commission. Their ultimate motivation is you making a purchase. Brokers and salespeople will argue that point tirelessly but you see the point, right? Just ask, ‘why are your services free?”
Franchise Best Practices & Relationships Consulting
Franchise networks at any stage of growth can experience differences of opinion between franchisor and franchisees for one simple reason – they view each other as opponents in certain respects. But, the good news is these differences are a signal to make adjustments. Our role as Franchise Best Practices Consultants is to analyze and advise on selected adjustments to the system.
There are many examples; here are a few. The franchise model might have an unanticipated flaw due to physical distance, demographics or management style. Or field support and home base might view certain operators and their complaints as unwarranted. Franchisees will feel abandoned and anger will fester. Ignoring problems will not solve them and relationships will break down. There are many causes of conflict within a franchise system and smart franchisors will attack those problems before they themselves are attacked.
We have studied the franchise industry for years. As a result, we are able to provide franchise experienced eyes that see the heart of a matter and find solutions usually not seen by conflicting parties. We find cures by calmly studying problems and finding businesslike solutions that satisfy and repair relationships. In the end, Franchise Best Practices is a process of discovering and repairing broken parts of the franchise system.
Want to learn more about franchising?
To reflect our years of studying the franchise industry, we have created many articles on franchising, franchise blog posts and franchise audio files providing quality information on complex franchise issues. They are free of hype and salesmanship because that is not our goal or our nature. Our focus is franchise excellence and always has been. Our operating philosophy has always been to educate not to sell.