A Sound Franchise Model Is Essential To Success
A successful franchise model is the most important element in establishing a franchise system. Legally it is not a requirement. But from a practical point of view, it is nearly impossible to succeed without a proven system in place.
The Franchise Model And The Franchisor’s Mission
The central mission of a franchisor is to both launch with and maintain their system. That mission is not accomplished without a sound prototype.
The franchise cycle rises or falls based on the quality of the model created and implemented by an entrepreneur seeking to grow their business. But franchising is not the only industry that demands good systems. Franchising is just one of many channels of distribution. Affiliate programs, distributorships, or company-owned outlets are alternatives to franchising and each method or channel of distribution requires that the model or concept be proven in order to grow. In the case of franchising a business, the franchisor builds the network by using OPM (other people’s money) and other people’s time and management. Obviously, if people are to invest their money in a business opportunity, they want to witness proof of the it’s viability. So, a successful model is a must.
The Model Is A Training Instrument
The franchisor must provide adequate training in the use of the concept. And, the best training environment is an actual operating unit. While classroom-based training supports management functions, on-the-job learning is essential and the most valuable. This is accomplished in the most representative location.
The Model And Support
The franchise model must be represented in each facet of the operation. Therefore, support staff and their consulting services only help the network succeed if the model is referred to as bible.
Would we recommend purchasing a franchise without a proven model? NEVER. If you’re considering franchising a business, we’d be happy to visit with you and discuss your questions and concerns.