Which Franchise to Buy? – Imagine with Walter Mitty
If you’re wondering about which franchise to buy, think about a guy who really put imagination to the test. We’re pushing English Lit a bit, but James Thurber provided us with a great career launching figure. He probably didn’t intend it that way regarding entrepreneurship or deciding which if any franchise to buy, but here it is. One of Thurber’s most endearing characters is Walter Mitty.
Walter Mitty was a post WWII character who lived a secret life of escapism through his vivid imagination. When engaged in any of life’s mundane activities, Walter would escape the situation by closing out the real world and traveling into fantasies such as Secret Agent Mitty, or heroic pilot, Captain Walter Mitty. His active imagination made fun reading because he took us on adventures. But he also showed us ourselves, even the part that dreams about entrepreneurship. So, if you think you want to become self-employed, try Walter’s approach.
Walter displayed the alter ego in all of us. He fantasized about good things, not bad. So, how does Walter’s world relate to dreaming about self-employment and perhaps which franchise to buy? Simple. Start imagining yourself in that ownership role and see how it feels.
Walter gave us permission to let our minds wander. He showed us contentment by escaping. Walter’s imagination can teach us something about planning our lives. If you want to buy a franchise, know that it’s a life altering choice.
Entrepreneurship begins with imagination
The common thread in Walter’s secret characters are action, heroism, justice and commitment to a cause. For most people, entrepreneurship is a big step, but if it stays on our mind, then clearly there is a fantasy inside that wants to be fulfilled. In some cases that fantasy of entrepreneurship is not acted upon because it’s too hard to achieve. Finding the right franchise to buy is just one path to entrepreneurship, but a lot have done it successfully.
What if a person dreams about being in the food business, but has no business experience? Finding the right franchise to buy can make that dream a reality. But dreaming is one thing and reality is another. Buying a franchise can be very risky. To make that dream a success, conduct due diligence on yourself and on any given opportunity.
No need beating this to death. Having joy in our work, indeed having joy in our lives, is a function of living our dreams. This is not to say that fantasy should be our launching pad into a business, but it is to say our imagination provides a great deal of personal insight.
The Focus Program for Emerging Entrepreneurs is a good option for exploring ones dreams and goals of self-employment.