Franchise Opportunities? What’s The Best For Me?
Who Can Identify The Best Franchise Opportunity?
Some franchise folks are flattered to think their opinion matters, but it makes no sense to suggest a franchise brand or a supposed ‘hot opportunity.’ That advice is a waste of time for everyone. Why? Because what a consultant or a franchise sales person thinks might be the best franchise opportunity has very little bearing on what’s right for another person.
The opinion of a franchise consultant, whether being paid a fee by a client for input, or a broker hoping to earn a commission, should be valued only as information. The only opinion that matters is that of the buyer; an educated buyer.
The Role Of The Franchise Consultant
A consultant can help with facts, figures, and if smart enough and insightful enough, with sorting out non-factual issues. But no consultant is capable of making a long-lasting, quality decision about another person’s future. It’s far too intimate a matter. And it’s a decision that will impact the buyer’s life for years. There are too many bad franchise purchases made and way too many unhappy franchisees.
The role of a real consultant is to listen, think, reflect and reach for the core of a problem. In a successful encounter, the consultant helps clients see behind problems and find possible solutions. The important take away is that clients should be helped, not instructed. The counselor cannot tell clients what to think or what to do. That’s a worthless exercise. Issuing instructions for change is meaningless. It’s not the military. The client has to make the decisions.
There are hundreds of franchise consultants advertising free franchise consulting services. Google free franchise consulting and you’ll be overwhelmed. How do they earn money? By making a sale, of course. If you want a consultant to help you, hire one. Pay the fee and know that your best interests are first and foremost.
Anyone who claims the ability to choose the best franchise opportunity for another is a liar, a fool, or both. And to be perfectly clear, a consultant who is working for a commission is in the business of sales. Get the picture? The only consultant who can remain totally loyal to the client’s needs is one not working for a sales commission.
Only A Franchise Buyer Can Choose Their Best Franchise Opportunity
Here’s the bottom line for finding the best franchise opportunity. 1. Start by analyzing your interests, skills, personal goals, comfort zone and pocketbook. Find a book or career counseling or use The Focus Program for Emerging Entrepreneurs. You might also consider the help of a friend who is already doing well in business. 2. Learn the ropes of in-depth franchise due diligence. The buying a franchise section of this site offers good direction and insight.
The best franchise opportunity can only chosen after careful analysis. Only one person can identify their best franchise opportunity. That would be YOU.